What is Digital Marketing

Digital marketing is the promotion of products, services, or brands using online and digital channels to reach and engage customers.Instead of traditional methods like newspapers or billboards, digital marketing uses the internet, mobile devices, and digital platforms to connect with the right audience at the right time.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is vast and rapidly expanding as businesses increasingly shift to online platforms. With the growing use of the internet, smartphones, and social media, companies of all sizes depend on digital marketing to reach their target audience effectively. It offers wide career opportunities in areas such as SEO, social media marketing, content creation, paid advertising, and analytics, along with options for jobs, freelancing, and entrepreneurship.

TECHNIQUES OF DIGITAL MARKETING

Search engine optimisation (SEO)

A technique used to improve a website’s ranking on search engines to increase organic traffic.there are two types of SEO

a) ON PAGE SEO

b) OFF PAGE SEO